Inside sources tell us Samsung will probably launch Galaxy S4 Mini on June 20th event which we discussed about before.
Before Galaxy S3 mini was launched before in Europe and was available to U.S. customers later, but this time Samsung has confirmed it will be available everywhere at the same time mostly.
The mini’s is for those who really find hard to handle 5inch screen and sometimes need to really use one hand to operate S4. .. and in certain corners of the world—and demographic segments—there was resistance. “Our research showed that some customers, particularly some female customers, found the size of the phone to be too large,” says Samsung Mobile marketing chief D.J. Lee. By November 2012, Samsung had completed development of a smaller version of the same phone and brought it to market.
There are two things about that story: The first is that Samsung pays very close attention to what its customers are saying. It spends large amounts of time and money studying its customers around the globe. Attend a Samsung event and you will hear phrases like “we listen to our customers,” “we pay very close attention to what the customer wants,” “we’ve done extensive research.” Identifying a gap in the market and filling it is something Samsung has become very good at doing.
The second thing about the S3 Mini is the time it took Samsung to create it: around five months. Given the vast and vertical nature of its manufacturing operation, Samsung may be the only tech company capable of this kind of rapid deployment.
Well great job Samsung, giving us real choices on products rather than Apple iPhone which leave us with only one option and that makes me think why Apple doesn’t provide us bigger and wider screen options..what say Apple ? iPhone 5S