Popular games such as Clash of Clans, Hay Day and Clash Royale will no longer be available to download and play in Vietnam. The titles will be leaving this country, specifically on online platforms such as the App Store and Google Play.
Supercell is the gaming company that owns all the above mentioned titles and has decided to pull its business from Vietnam. The country’s Ministry of Information and Communications has been busy removing around 140 games in recent times.
Government crackdown on game content
This is because the ministry believed that the portrayal of certain aspects negatively impacts their society. Ministry officials have taken a firm stance on games that include high levels of violence, profanity, gambling, and a wrongful portrayal concerning Vietnamese history.
Regulations have been instituted wherein gaming companies that run multi-player modes should have a license to do so. The ministry should also approve the content in the games that their citizens play. Under the current norms and regulations, it is not possible for most gaming companies to do business in Vietnam.
Reasons for Supercell withdraw from Vietnam
- Ad monetization blocking
- The license issue affects revenue process
- The license issue forces foreign companies to hire Vietnamese consultants
- Regulations actually make the government owner of the games in the country
- Licensing process is very slow
- No wallpapers for mission games and no voice chat functions
- Review process affects marketing
Supercell still has hope for the future
Supercell is leaving Vietnam but has a desire to reach an agreement with the government for future business in the country. As the company does not want to fully abandon Vietnamese players.
Gamers from Vietnam have been given an apology from the company. Their inconvenience may be fixable in the future but for now, they can sign up to a Supercell account to save their identity and progress.
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